1. Wear It With Pride - Apparel is so visible and versatile for staff or team uniforms, golf and sports days and event merchandise.

2. This is For You - A Gift With Purchase - This strategy is an effective way to increase sales and profile for your brand and creates an incentive for buyers to purchase immediately. For further information, read our Article - Gift With Purchase Campaigns - click to read

3. Make Headlines - Media Kit - Add pizzazz to media kits by using a branded presentation box, printed ribbon and a themed gift to make a memorable impact.

4. It's In The Mail - A promotional item that bulks out a direct mail piece creates curiosity and ensures mail is opened. Select a useful promotional item to suit and appeal to recipients and links with the key message.

5. Fundraising - Charities use promotional products very successfully to raise funds and awareness of a cause. Promotional products are also ideal for schools and sports teams. Novelty and other promotional items allow creativity and provide supporters with a memento in return for a donation.

6. Say Thanks - Recognise employee achievements and show appreciation to valuable clients and supporters with a corporate gift.

7. Just Teasing - Include lightweight 'teasers' in staff or client incentive programmes. They keep motivation and interest high through the campaign and can be themed to match a travel reward destination or the key message/objectives .

8. Build Brand Identity and Loyalty - Longevity is one of the benefits or promotional products as they build connections and awareness. If useful, they are kept by recipients as a reminder. Perfect for introducing a new product or reinforcing existing service or range.

9. Event Merchandise - Official branded merchandise such as hats, towels, polos and other branded items, is particularly effective for consumer marketing as giveaways or retail sales items. Perfect for building and supporting a fan base. A wide range of businesses can integrate event merchandise - hotels, bands, sporting teams, theatre productions, not-for-profit causes, special events and the motor industry.

10. Meet With Conference & Event Success - Conference supplies such as satchels, lanyards, pillow gifts, notepads and pens are essential elements. For conference and event organisers, branded items add vital funding by enabling sponsors to receive profile by branding with their logo/message.

11. Build Corporate Culture happy employees reduce turnover and sick days and build a positive atmosphere. Include branded items in welcome kits for new staff and reward for achievements. Read these two articles - Staff Motivation - click to read and Promotional products for New Staff - click to read

12. You're A Winner - Competitions always attract attention. Branded merchandise and gifts can feature as a minor or major prize.

13. Sports Days - Build team spirit - whether it is a company event, part of a conference to involve delegates or a local surf, cricket or other club. Use apparel, hats, towels, frisbees and sporting equipment.

14. Sales Call 'Leave Behinds' - A promotional confectionery, stationery or other treat adds a finishing and memorable touch to a meeting or sales call.

15. Trade Fairs / Exhibitions - Use promotional gifts to hand out to exhibition visitors to ensure your stand and message is remembered. Read our article on Maximise Your Exhibition Attendance click to read

16. Community Activities - Involvement in the local community can include sponsorship and participation in local activities and celebrations. Promotional products help your involvement and exposure via handout treats, show bag inclusions, drink bottles, tshirts, balloons, stickers, confectionery and snack packs.

17. Health & Safety First - High visibility gear are used to reduce accidents in the work place. Branded vests and jackets are popular in factory and warehouse environments. Safety gear and healthy promotional items such as medical/first aid kits, lights, warning signs for cars, sunscreen, shades and even mouse mats, are valuable tools to convey important health and safety messages.

18. Public Interest and Educational Messages - Promotional products such as badges, stickers and novelties help to raise awareness and convey important public interest and messages of education by Government, Council, Charities and other Organisations.

19. Promote your Cyberworld Use stickers, badges, pens, post-it notes and other promotional product options to promote a website or blog.

20. Increase Visual Impact - Make the most of prime 'real estate' by adding a logo to market and rain umbrellas, display banners and add stickers to windows in high traffic areas.

+ Everyone loves FREE STUFF

article produced by: Thrive Promotional Products and Corporate Gifts - Jan 2010 (copyright)

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