When planning to use promotional products to support a particular event or marketing initiative, it is important to brief your promotional product partner with as much information as possible.

This will ensure your supplier recommends suitable tools to complement your marketing project and works within your budget. A detailed brief will also save you time and ensure your receive a proposal the matching your exact requirements.

A Brief should include:

1. The activity (e.g. product launch, exhibition, dinner function, client gift), the target audience and the role of the promotional product (e.g. to thank, remind or announce)

2. Printing/decoration requirements. Proposed artwork/number of colours and what existing artwork is available

3. Quantity required

4. Timeframe - is there a particular date required for receipt

5. Distribution method - how will recipient receive and should this be considered when reviewing choices

6. Budget guideline

article produced by: Thrive Promotional Products and Corporate Gifts - 2010 (copyright)

Thrive Promotional Products and Corporate Gifts would be delighted to help with promotional tools to include in your staff motivation plans.

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