Blog
Promotional Products and Gift With Purchase
- Details
- Written by Morgan Mackey
How to Use Promotional Products to Create a Gift with Purchase campaign
Female readers will probably be familiar with the 'gift with purchase' concept. It is often used in cosmetics and perfume retailing, usually based on a specified purchase value or purchasing of a particular product.
The 'gift with purchase' strategy is an effective way of increasing sales and profile for your brand or a particular product or service.
The concept is a simple one ... purchase this product and receive a gift. It can be used for special events (e.g. father's day, mother's day, easter) or for a range of industry specific initiatives - example:
- retailers - traditional users such as cosmetics and products such as computers
- travel/tourism - bus companies, travel agents, tour companies, hotels
- cafes and restaurants
- entertainment venues - movie theatres
- retail - jewellery, clothing, cosmetics etc
- manufacturer (e.g. kitchen company could offer complementary storage cannisters)
- real estate
- car sales
- B2B (e.g. trade suppliers 'incentive' to purchase with offer of gift)
There are key rules though, to using this strategy:
Promotional Products Work .. it's in the stats
- Details
- Written by Morgan Mackey
Promotional products provide an affordable and long lasting way for any business to build provide and awareness.
According to research results recorded by APPA (the Australasian Promotional Products Association), marketers spend more than $1.34 billion dollars (AUS) a year. They use them because they work -
52% say their impression of a company is more positive after receiving a promotional product
76% recall the name advertised on the product
55% keep the item for more than one year
Nearly 50% of recipients use them daily
52% of people do business with a company after receiving a promotional product
Impressive stats!
Branded Diaries 2014
- Details
- Written by Morgan Mackey
A very clever Chinese proverb .. The weakest ink is better than the strongest memory.
So true. A traditional diary takes the pressure off 'remembering' and provides a permanent record that can't be deleted by accident!
Whether it is a pocket/slim line design or a larger desk diary, the traditional diary is still a popular business gift for staff or clients and now is the time to secure stock, consider branding and additional elements such as company information page inserts.
Get started here - review branded diaries
Sun, Sand .. and Promotional Beach Towels
- Details
- Written by Morgan Mackey
The promotional towel is a great tool .... here are 5 reasons why you should use :
1. Towels are long lasting and have high perceived value
2. A perfect gift for men and women .. and children
3. One size fits most
4. One of the largest print areas available
5. Ideal for a range of promotional activities - sporting events, sponsorship programs, corporate and conference gifts, catalogue programs, incentives and Christmas gifts.
Team with other beach items such as a beach ball, promotional sunscreen and you have a gift that your clients will appreciate and love.
Get your feet in the sand and start exploring promotional towels