Blog
Thank You - Client Appreciation - Corporate Gifts
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- Written by Morgan Mackey
Customers are the reason why all businesses exist .. So they are essential, important and powerful...and we should all love them and appreciate their loyalty!
You could send an email thank you, but the old fashioned way has far more impact. A little 'thank you' gift and a note, handwritten if possible, to your clients, will convey appreciation and definitely not go unnoticed.
5 Ways to Use Promotional Aprons
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- Written by Morgan Mackey
5 Ways to Use a Promotional Apron:
- Use a promotional apron as a staff uniform and practical promotional apparel for restaurant/cafe staff, florist, hairdresser .. in fact, for any customer service staff
- Get your teammates together, give them all a branded apron and have some fun at a corporate cooking class.
- Events, launches and trade fairs can utilise aprons very effectively. Just add a catchy tagline like "We can offer the recipe for success". Or, use an apron to promote an event or product launch e.g. food festival, the launch of a food product or cookbook.
- Aprons make ideal promotional tools to raise funds for schools and charities and other fundraising causes.
- Offer an apron alone or as part of a Gift With Purchase e.g. with purchase of kitchen appliances.
The Art of Artwork - Branding Identity
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- Written by Morgan Mackey
Every business big or small should have a document called a 'Corporate Branding Identity Guideline'. It is a document that details important information about how a brand should be visually presented.
Artwork is a common discussion I have, when preparing promotional product projects. Often artwork is not available in different formats, including required vector format, pantone colours used in a logo are a mystery and rules regarding use of a logo in a particular layout is unclear.
Branding standards provide protection, consistency and conveys direction for internal and external users of your logo and other branding elements. A formal record will also avoid artwork redraws and confusion about colours, font styles and positioning.
A few tips about preparing a Corporate Branding Identity Guideline ... at the very minimum include:
Welcome Aboard - New Employee Kit
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- Written by Morgan Mackey
The first day of a new job can be exciting but scary too! First impressions really count and make a difference.
A new employee is seeking validation. Gulp, have they made the right decision and will they like their colleagues. A warm welcome, a structured orientation and a New Employee Welcome Kit will ease nerves and immediately convey a professional image.
It's a win for the employer too. After all, lots of time and money is spent on recruiting. It makes sense to settle a new employee into their role and get them involved as quickly as possible.
Here are a few of our recommendations for a New Employee Welcome Kit :
- welcome letter from an appropriate management head
- fact sheets (FAQ, key contacts, admin papers to complete)
- the 'first week' schedule (times to meet team members, training etc)
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- Include some fun branded promotional items to reinforce company vision and help employees feel like they belong. These should complement the role ... some initial ideas :
- - stationery items (logo pens/post-it notes/notebook)
- - branded mug with some teabags or branded biscuit
- - lunch bag with water bottle, each with the company logo
- - ... perhaps a sweet treat (sugar free mints)
The welcome kit can be packaged into a smart box or bag to add impact.
Start on the right foot and continue to inspire, encourage and reward (topics for another blog) ... you'll have an employee who feels valuable.
Got a question? Need to order now? Need more inspiration? - contact us.
Thrive Promotional Products and Corporate Gifts is an Australian based company, supporting businesses from the big smoke cities of Sydney, Melbourne, Brisbane, Adelaide and Perth ... to the regional towns, across the land.