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Marketing with promotional products

Insight from a spider .. what does he know about Advertising




"The spider builds his web across the door of the merchant who does not advertise for he knows he will not be disturbed."


 source: Mark Twain, 1835-2010



Supaetch Promotional Product Decoration

supaetch promotional decoration

Promotional printing has enjoyed improvements over the years, thanks to advancements in technology.  

Supaetch is one of the relatively new decoration options and one that offers a stylish retail look and gives a cap, bag, blanket, beanie or scarf, a higher perceived value.  

The basics :

11 suede patch colour choices 

Logo or artwork is laser etched into suede

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Virtual Event .. let me introduce you to promotional merchandise

Face to face meetings and conferences are likely to be off the agenda for the foreseeable future. Virtual is going to be the way to connect and inform.   

So why not maximise your virtual activities. Add some 'merch' to your digital events, so you can still deliver some fun and long lasting physical connection to your brand. 

In the USA, Microsoft's annual 'Build' conference for tech professionals and developers, was held virtually this year (19-20 May 2020). Early registrants received a Microsoft branded merchandise pack, delivered to their home or office.  The pack contained a welcome card, a bamboo lunch box, socks, sticker sheets, a lanyard and a badge.  Source:  Advertising Specialty Institute

The Microsoft concept can be easily adapted, scaled and tweaked for a wide range of industry sectors.  Use custom branded merchandise for an virtual festival, product launch, seminar, industry conference, workshop, trade show, agricultural tour or other event.

Here are 5 ways to utilise custom branded merchandise for a virtual event:

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Marketing with Promotional Products

Disruption and change can be hard and it is easy to put a stop to all marketing and sales activities until this is all over.  

It is essential to maintain and even increase efforts. Keep communicating and engaging with customers and prospects to build confidence and awareness. Continue to act and spend time planning for the better times. 

Promotional products have a great role to play.  They are tangible and have longevity and can help you to show empathy.  

Here are 6 ideas to make the most of custom branded promotional merchandise:

1: Staff Welfare - ensure you look after your staff. Keep everyone connected and feeling valued. Arrange company branded care packs. 

Two great hampers


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