Virtual Event .. let me introduce you to promotional merchandise
- Published: Friday, May 22 2020
- Written by Morgan Mackey
Face to face meetings and conferences are likely to be off the agenda for the foreseeable future. Virtual is going to be the way to connect and inform.
So why not maximise your virtual activities. Add some 'merch' to your digital events, so you can still deliver some fun and long lasting physical connection to your brand.
In the USA, Microsoft's annual 'Build' conference for tech professionals and developers, was held virtually this year (19-20 May 2020). Early registrants received a Microsoft branded merchandise pack, delivered to their home or office. The pack contained a welcome card, a bamboo lunch box, socks, sticker sheets, a lanyard and a badge. Source: Advertising Specialty Institute
The Microsoft concept can be easily adapted, scaled and tweaked for a wide range of industry sectors. Use custom branded merchandise for an virtual festival, product launch, seminar, industry conference, workshop, trade show, agricultural tour or other event.
Here are 5 ways to utilise custom branded merchandise for a virtual event: