Marketing with promotional products
Fresh Promotional Gift Approach to Driver Education
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- Written by Morgan Mackey
A lightweight, cost-effective custom printed car air freshener not only delivers a choice of scent such as 'new car', it can be used as an effective tool to drive home important educational messages.
This example for Holyoake, a non-for-profit, providing alcohol, drug and mental health support services across WA, was created to remind young regional and remote drivers, that drinking and driving and taking shortcuts, is not a great idea.
Kitchen Promotional Merch Ideas to Whip Up Brand Awareness
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- Written by Morgan Mackey
It is said the kitchen is the hub of the home. Branded kitchen accessories are practical and functional for everyday use and long lasting.
They have wide appeal and versatile for both B2B marketing and B2C initiatives, to 'engage', 'motivate' 'educate', 'thank' and 'reward'. For example:
- Healthy eating campaigns
- Incentive/Conferences (Cooking Class 'Take Home Gift')
- School and Club Fundraising
- Council and Community Events
- Settlement Gifts
- Gift With Purchase
Sometimes, it's the subtle things that make an impression ... like tone on tone decoration
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- Written by Morgan Mackey
It is not always about 'look at me', look at my logo. There is a place for subtle and understated branding of promotional merch and corporate gifts using a decoration choice called 'tone on tone'.
What is 'tone on tone'?
Tone on tone decoration uses matched shades of a single colour to achieve a more subtle effect. Source: Supplier Legend Life
6 Ways Promotional Merchandise
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- Written by Morgan Mackey
Promotional products are so versatile, they can be used effectively across a wide range of initiatives; from competition prizes to event take homes.
Here are 6 ways to engage, thank, motivate and reward, to get you started.