Blog

Custom Branded Apron - the marketing idea to stir up attention

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Published: Thursday, June 25 2020

Written by Morgan Mackey

I'm not whipping this up or trying to stir up attention .. okay, maybe I am a little !  

In my opinion, a branded apron is an often overlooked marketing tool to build brand awareness.   Why?  

Look at the virtues of using an apron:  

• Long lasting 
• Practical
• Versatile - wide application
• The decoration space for your design or logo provides great visability

So let's split this into two categories: 

1) Professional Use:  

It makes sense for a lot of obvious reasons, to use a good quality 'fit for purpose' apron in a professional kitchen.  There are options available that will meet the rigours of use for chef and the kitchen team.  

There are also many apron choices that offer a cost effective, stylish uniform with a point of difference for front of house staff.

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Virtual Event .. let me introduce you to promotional merchandise

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Published: Friday, May 22 2020

Written by Morgan Mackey

Face to face meetings and conferences are likely to be off the agenda for the foreseeable future. Virtual is going to be the way to connect and inform.   

So why not maximise your virtual activities. Add some 'merch' to your digital events, so you can still deliver some fun and long lasting physical connection to your brand. 

In the USA, Microsoft's annual 'Build' conference for tech professionals and developers, was held virtually this year (19-20 May 2020). Early registrants received a Microsoft branded merchandise pack, delivered to their home or office.  The pack contained a welcome card, a bamboo lunch box, socks, sticker sheets, a lanyard and a badge.  Source:  Advertising Specialty Institute

The Microsoft concept can be easily adapted, scaled and tweaked for a wide range of industry sectors.  Use custom branded merchandise for an virtual festival, product launch, seminar, industry conference, workshop, trade show, agricultural tour or other event.

Here are 5 ways to utilise custom branded merchandise for a virtual event:

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Custom Printed Jigsaw Puzzle

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Published: Thursday, May 14 2020

Written by Morgan Mackey

The current trend for jigsaw puzzles is understandable.   We've been locked down and anything to keep us occupied is a winner ! They therefore make great promotional give-aways.  

This A4 size option contains 120 pieces.  What makes them unique as a promotional idea, is the print method.  The puzzle pieces are pre-cut and can be custom printed using a method that enables full colour images or design.   More information here: 

https://www.thrivepromotional.com.au/novelties-fun/toys-games/product/jigsaw-puzzle-custom.html

Keen to share some creative juices and discuss promotional products / marketing merchandise for your business. Need inspiration? -  contact us.

Thrive Promotional Products and Corporate Gifts is an Australian based company, supporting businesses from the big smoke cities of Sydney, Melbourne, Brisbane, Adelaide and Perth ... to the regional towns, across the land.

April 2020

Marketing with Promotional Products

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Published: Monday, April 20 2020

Written by Morgan Mackey

Disruption and change can be hard and it is easy to put a stop to all marketing and sales activities until this is all over.  

It is essential to maintain and even increase efforts. Keep communicating and engaging with customers and prospects to build confidence and awareness. Continue to act and spend time planning for the better times. 

Promotional products have a great role to play.  They are tangible and have longevity and can help you to show empathy.  

Here are 6 ideas to make the most of custom branded promotional merchandise:

1: Staff Welfare - ensure you look after your staff. Keep everyone connected and feeling valued. Arrange company branded care packs. 

Two great hampers: https://www.thrivepromotional.com.au/confectionary-food/gift-hampers.html

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