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Home is where the heart is .. and your branded merchandise

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Published: Friday, July 12 2019

Written by Morgan Mackey

According to statistics presented by the Australasian Promotional Products Association  (APPA): 

Promotional Products in the Home:

• How many people have at least one promotional product in their kitchens?  91%
• How many have 2 or more in their kitchens? 81%
• In fact, the kitchen is the #1 place people use and keep their promotional products.
• (People spend on average 3-5 hours a day in their kitchens)

Source: APPA acknowledges some statistics have been sourced from the PPAI (Promotional Products Association International) 

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Direct Marketing - It's in the 'Snail Mail' - 5 Promotional Product Ideas

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Published: Monday, May 6 2019

Written by Morgan Mackey

I know, snail mail !  But hey, why not be unique and include an 'old fashioned' but tried and tested Direct Mail strategy AND include a promotional product.

When most of us are blasted by digital messages, direct mail offers a physical touch/feel connection with your target (whether you are B2C or a B2B business).    

Perfect to say thank you to existing contacts, to re-engage with previous customers or to create incentive to seek further information on-line.

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Hey ... don't do your lolly with me .. unless it's a Promotional Lolly

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Published: Tuesday, March 26 2019

Written by Morgan Mackey

Only a person with very strong will power, can walk past a promotional lolly !   

Promotional Confectionery is a really versatile marketing tool, ideal for:

- Trade show 'draw card'

- Conference bag inclusion

- Product or store launches

- Sales call 'leave behind' 

- Competitions

- Fundraising

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Promotional Tea - 2018 Winner

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Published: Friday, January 11 2019

Written by Morgan Mackey

 Drum roll please .. not as glittery as a Hollywood award ceremony, but here goes(don't grab your champage flutes, find your promotional mugs !)

 Winner of most ‘requests for quote’ and most regularly ordered promotional product category in 2018, goes to Promotional Tea.

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