Australia enjoys a very mult-cultural mix of people. In the big smoke cities of Sydney and Melbourne in particular, a large Chinese speaking community has become part of the population.
Chinese New Year is still an important celebation and is now a major event on the Australian calendar, for the Chinese community and even for those of us from Irish, Polish, New Zealand and other heritage.
It is a time for family and friends to join together, to eat out, to enjoy some retail therapy .... out with the old and in with the new.
On 16 February 2018, the Year of the Dog will bound and jump at us with glee, yelping with expectation of the lunar year ahead.
This is the perfect opportunity for universities and other educational institutions to engage with their Asian students. Other industries can also feature this popular festival to create connections with this sizeable market ... the financial sector, auto, retail, charities and the like ... and of course, pet food, dog walkers, vets and other related businesses.
Get involved .... don't just think of the obvious ... think creatively ! Perhaps you can make the dog the star of your marketing. Of all the Chinese New Year Lunar characters, the dog is surely the one that draws the most emotion and connection.
Include promotional products in your Chinese New Year activities, to carry your message further and longer.
Here are five promotional product ideas:
2: Frequent Flyers - https://www.thrivepromotional.com.au/novelties-fun/toys-games/product/flyer.html
3: Promotional Green Tea - https://www.thrivepromotional.com.au/confectionary-food/promotional-tea-bags.html
Would you like to chat and explore how to use promotional products - contact us.