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Promotional Products 2014 APPA Research Survey

APPA (Australasian Promotional Products Association) recently completed a survey of 200 customers via independent  company Sweeney Research.  

One of the findings:

Why do SMEs use Promotional products in their marketing mix?

- 87% of SME respondents said that promotional products help them connect with their consumers.

- Likewise, 87% said promotional products increase awareness of their brand

- Other high ranking reasons for using promotional products among the SME base included encouraging brand loyalty (81%), providing added value to attendees at events and activities (79%) and creating a way to stand out from competitors.

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Note:  Thrive Promotional Products & Corporate Gifts is a member of APPA