According to statistical research published by APPA (Australasian Association of Promotional Products), promotional products are effective in staff retention, motivation and brand interest.
The results concluded:
- 75% of Human Resource managers surveyed are using promotional products in recognition programs
- 72% of marketing and HR managers say that a promotional product returned a favourable response to their campaign
- 69% of advertisers said promotional products increased brand interest and 85% indicated it created a more favourable impression.
Sounds like promotional products are ideal tools to incorporate into Human Resource initiatives.
Thrive Promotional Products and Corporate Gifts is an Australian based company, supporting businesses from the big smoke cities of Sydney, Melbourne, Brisbane, Adelaide and Perth ... to the regional towns, across the land.