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Branded apparel is by far the biggest category in promotional product sales.  According to recent research by APPA (Australasian Promotional Product Association), apparel represents 32% of all sales.  

It is a promotional tool that provides high visibility, versatility and is long lasting. 

Branded Apparel falls into a few main categories:

Workwear (staff uniforms for any work purpose, including corporate, retail/hospitality, industry, trades)

Sports (organised sports teams, corporate activities (e.g. golf days) and community sporting events

Event/Promotional (conference staff or give-away, gift with purchase campaigns, trade shows, event merchandise)

 blog apparel

Here are a few tips to take into consideration :

1) Fit for purpose

1a) Conditions of use e.g. is weather an issue? will clothing be worn mainly indoors or outdoors? Are you looking for a city slick look or a casual feel? 

1b) Compliant requirements such as health and safety e.g. Hi Vis wear should comply with Australian Standards.

1c:  Longevity e.g. does the style have to last or does it only have to follow the current trend (are there mix and match options to update)

2)  Fabric choice

Fabrics are quite sophisticated these days, with properties including moisture wicking, uv protection, wrinkle free. These are features that create differences between one choice over another.

A new year and you are probably well into planning and fine tuning activities for 2014.

If you are organising a conference, event, product launch or other initiative ... and you require large quantities of promotional merchandise (e.g. bags, apparel, compendiums) or something a little 'unique' that is created just for your brand, check if an indent order is viable.

Are you familiar with 'indent ordering'?

An indent order i.e. trade talk for a made to order or bespoke product .. or a large quantity request, involves us placing your order directly with the factory (rather than use stock on hand waiting to be embroidered or screen- printed).    Not only will this ordering option generally save you dollars, but you will also be able to incorporate any personalised features to create a unique promotional item.

On our home page, Thrive Promotional Products highlights the long lasting, tangible and memorable benefits of promotional products.   Used as part of your branding strategy, rather than an 'after thought', you will find they can significantly impact engagement with customers.

According to research:

  • 52% say their impression of a company is more positive after receiving a promotional product
  • 76% recall the name advertised on the product
  • 55% keep the item for more than a year
  • Nearly 50% of recipients use them daily
  • 52% of people do business with a company after receiving a promotional products

(source: APPA - Promotional Products Association of Australiasia)

When you're back at your desk, with the healthy glow after a restful festive break, take a moment to consider your 2014 activities and how promotional products can support or star in your plans.   

Keen to get started immediately? Click to explore promotional products at Thrive Promotional Products & Corporate Gifts

Home is where the heart is, so why not consider promotional products that are useful around the home. 

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