Every business big or small should have a document called a 'Corporate Branding Identity Guideline'. It is a document that details important information about how a brand should be visually presented.
Artwork is a common discussion I have, when preparing promotional product projects. Often artwork is not available in different formats, including required vector format, pantone colours used in a logo are a mystery and rules regarding use of a logo in a particular layout is unclear.
Branding standards provide protection, consistency and conveys direction for internal and external users of your logo and other branding elements. A formal record will also avoid artwork redraws and confusion about colours, font styles and positioning.
A few tips about preparing a Corporate Branding Identity Guideline ... at the very minimum include:
The first day of a new job can be exciting but scary too! First impressions really count and make a difference.
A new employee is seeking validation. Gulp, have they made the right decision and will they like their colleagues. A warm welcome, a structured orientation and a New Employee Welcome Kit will ease nerves and immediately convey a professional image.
It's a win for the employer too. After all, lots of time and money is spent on recruiting. It makes sense to settle a new employee into their role and get them involved as quickly as possible.
Here are a few of our recommendations for a New Employee Welcome Kit :
Whether a large company, small business, association, academic institution or not-for-profit, branded items can support your efforts to increase awareness and recall. Here are 20 Ways to use :
1. Wear It With Pride - Branded Apparel is so visible and versatile for staff or team uniforms, golf and sports days, event merchandise and event retail merchandise.
2. This Is For You - Gift with Purchase, an effective strategy to increase sales and profile for a brand or particular product. Creates incentive for buyers to purchase immediately and encourages brand loyalty.
3. Make Headlines - Media or Launch Kit. Add pizzazz to a media or product launch kit by using a branded presentation box, printed ribbon and a themed gift to make a memorable impact.
4. It's In The Mail - A promotional item that bulks out a direct mail piece, creates curiosity and ensures mail is opened. Select a useful promotional item that links to the project and appeals to recipients.
5. Fundraising - Charities use promotional products very successfully to raise funds and increase awareness. They are ideal for all sorts of fundraising, including schools ad sports teams.
6. Say Thanks - Recognise and reward employee achievements and milestones and show appreciation to valuable clients and supporters with a corporate gift ... say thanks.
It looks safe enough. Here goes .. give the fingers a quick stretch, shake the hands .. sit up straight and take a deep breath. Ready for the first post (oops, blog). OK, where to start.
How about some background about Thrive Promotional Products & Corporate Gifts, a little personal stuff about me (nothing too D&M promise !) ... then, importantly, the topics I'll blog about.
Here we go ...
Welcome to Thrive Promotional Products & Corporate Gifts, a Sydney based business, offering help to lots of different businesses Australia wide. Yes, I brand all sorts of items with logos, but it is more about bringing brands to life .. giving them some tangible and memorable zing !
Thrive Promotional started with chopsticks and fortune cookies ... kinda !