Promotional Products and Corporate Gifts

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"Everything has arrived!!!!! Thank you so much for your time and patience. I'm really happy with each item. I just wanted to tell you that the promo stuff I took to the conference and workshop was such a hit! The delegates loved the USB's. "


Travel Company


Every business big or small should have a document called a 'Corporate Branding Identity Guideline'.   It is a document that details important information about how a brand should be visually presented.


Artwork is a common discussion I have, when preparing promotional product projects.  Often artwork is not available in different formats, including required vector format, pantone colours used in a logo are a mystery and rules regarding use of a logo in a particular layout is unclear.


Branding standards provide protection, consistency and conveys direction for internal and external users of your logo and other branding elements.  A formal record will also avoid artwork redraws and confusion about colours, font styles and positioning.


A few tips about preparing a Corporate Branding Identity Guideline ... at the very minimum include:

April 2013


The first day of a new job can be exciting but scary too!    First impressions really count and make a difference. 


A new employee is seeking validation. Gulp, have they made the right decision and will they like their colleagues.  A warm welcome, a structured orientation and a New Employee Welcome Kit will ease nerves and immediately convey a professional image.  


It's a win for the employer too. After all, lots of time and money is spent on recruiting. It makes sense to settle a new employee into their role and get them involved as quickly as possible.   


Here are a few of our recommendations for a New Employee Welcome Kit  :

Whether a large company, small business, association, academic institution or not-for-profit, branded items can support your efforts to increase awareness and recall.   Here are 20 Ways to use :


1.  Wear It With Pride - Branded Apparel is so visible and versatile for staff or team uniforms, golf and sports days, event merchandise and event retail merchandise. 


2.  This Is For You - Gift with Purchase, an effective strategy to increase sales and profile for a brand or particular product.  Creates incentive for buyers to purchase immediately and encourages brand loyalty.


3.  Make Headlines - Media or Launch Kit. Add pizzazz to a media or product launch kit by using a branded presentation box, printed ribbon and a themed gift to make a memorable impact. 


4.  It's In The Mail - A promotional item that bulks out a direct mail piece, creates curiosity and ensures mail is opened. Select a useful promotional item that links to the project and appeals to recipients.


5.  Fundraising - Charities use promotional products very successfully to raise funds and increase awareness. They are ideal for all sorts of fundraising, including schools ad sports teams.  


6.  Say Thanks - Recognise and reward employee achievements and milestones and show appreciation to valuable clients and supporters with a corporate gift  ... say thanks.


March 2013

It looks safe enough.  Here goes .. give the fingers a quick stretch, shake the hands .. sit up straight and take a deep breath.  Ready for the first post (oops, blog).  OK, where to start.


How about some background about Thrive Promotional Products & Corporate Gifts, a little personal stuff about me (nothing too D&M promise !) ... then, importantly, the topics I'll blog about.


Here we go ...


Welcome to Thrive Promotional Products & Corporate Gifts, a Sydney based business, offering help to lots of different businesses Australia wide.   Yes, I brand all sorts of items with logos, but it is more about bringing brands to life .. giving them some tangible and memorable zing ! 


Thrive Promotional started with chopsticks and fortune cookies ... kinda !   



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