Promotional product facts and figures
Advertise or Perish !
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- Written by Morgan Mackey
"The spider builds his web across the door of a merchant who does not advertise for he knows he will not be disturbed". Mark Twain 1835-1910
How true is that. One of the great benefits of promotional products is longevity .. Your message will last longer.
Got a question? Need to order now? Need more inspiration? - contact us.
Thrive Promotional Products and Corporate Gifts is an Australian based company, supporting businesses from the big smoke cities of Sydney, Melbourne, Brisbane, Adelaide and Perth ... to the regional towns, across the land.
Promotional Products - What's the lead time?
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- Written by Morgan Mackey
When planning promotional products and branded apparel, always check the lead-times, as they will vary greatly.
- Many promotional items are held as 'stock' locally in Australia, ready for decoration. Lead times can vary from a quick supply of 3-4 days to a couple of weeks.
- Some promotional IT items such as flashdrives, are often available as an indent order with a 'quick' supply of 10-14 days.
- Custom made or large volumne orders (e.g. plush toys, bags, apparel) are often produced and supplied ex factory off-shore and have lead-times of 8-16 weeks.
The time of year, such as the festive season, can put decorators under pressure, so allow longer than usual. And remember, the leadtime only starts from the artwork approval being signed.
Got a question? Need to order now? Need more inspiration? - contact us.
Thrive Promotional Products and Corporate Gifts is an Australian based company, supporting businesses from the big smoke cities of Sydney, Melbourne, Brisbane, Adelaide and Perth ... to the regional towns, across the land.
Promotional Products 2014 APPA Research Survey
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- Written by Morgan Mackey
APPA (Australasian Promotional Products Association) recently completed a survey of 200 customers via independent company Sweeney Research.
One of the findings:
Why do SMEs use Promotional products in their marketing mix?
- 87% of SME respondents said that promotional products help them connect with their consumers.
- Likewise, 87% said promotional products increase awareness of their brand
- Other high ranking reasons for using promotional products among the SME base included encouraging brand loyalty (81%), providing added value to attendees at events and activities (79%) and creating a way to stand out from competitors.
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Note: Thrive Promotional Products & Corporate Gifts is a member of APPA
Artwork - Print Ready Explained
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- Written by Morgan Mackey
Artwork is the life source for promotional products.
Any branded project requires artwork in a format that can be screen printed, embroidered, engraved or whatever decoration method suitable.
Print ready artwork is essential. A JPEG or gif is not of a quality suitable for decoration. A vector file enables the file to be manipulated to size, without losing the edges and fine details.
Always ask for the vector files when preparing artwork (colour and mono).