Promotional product facts and figures
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- Written by: Morgan Mackey
APPA (Australasian Promotional Products Association) recently completed a survey of 200 customers via independent company Sweeney Research.
One of the findings:
Why do SMEs use Promotional products in their marketing mix?
- 87% of SME respondents said that promotional products help them connect with their consumers.
- Likewise, 87% said promotional products increase awareness of their brand
- Other high ranking reasons for using promotional products among the SME base included encouraging brand loyalty (81%), providing added value to attendees at events and activities (79%) and creating a way to stand out from competitors.
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Note: Thrive Promotional Products & Corporate Gifts is a member of APPA
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- Written by: Morgan Mackey
Artwork is the life source for promotional products.
Any branded project requires artwork in a format that can be screen printed, embroidered, engraved or whatever decoration method suitable.
Print ready artwork is essential. A JPEG or gif is not of a quality suitable for decoration. A vector file enables the file to be manipulated to size, without losing the edges and fine details.
Always ask for the vector files when preparing artwork (colour and mono).
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- Written by: Morgan Mackey
According to stats from the Australasian Promotional Products Association (APPA), promotional products play an important role in staff retention and motivation.
- 75% of Human Resources Managers surveyed are using promotional products in recognition programmes.
- 72% of Marketing and HR Managers say that promotional products are very effective in motivation and retention of staff.
- Details
- Written by: Morgan Mackey
On our home page, Thrive Promotional Products highlights the long lasting, tangible and memorable benefits of promotional products. Used as part of your branding strategy, rather than an 'after thought', you will find they can significantly impact engagement with customers.
According to research:
- 52% say their impression of a company is more positive after receiving a promotional product
- 76% recall the name advertised on the product
- 55% keep the item for more than a year
- Nearly 50% of recipients use them daily
- 52% of people do business with a company after receiving a promotional products
(source: APPA - Promotional Products Association of Australiasia)
When you're back at your desk, with the healthy glow after a restful festive break, take a moment to consider your 2014 activities and how promotional products can support or star in your plans.
Keen to get started immediately? Click to explore promotional products at Thrive Promotional Products & Corporate Gifts