Promotional product facts and figures
The Art of Artwork - Branding Identity
- Details
- Written by Morgan Mackey
Every business big or small should have a document called a 'Corporate Branding Identity Guideline'. It is a document that details important information about how a brand should be visually presented.
Artwork is a common discussion I have, when preparing promotional product projects. Often artwork is not available in different formats, including required vector format, pantone colours used in a logo are a mystery and rules regarding use of a logo in a particular layout is unclear.
Branding standards provide protection, consistency and conveys direction for internal and external users of your logo and other branding elements. A formal record will also avoid artwork redraws and confusion about colours, font styles and positioning.
A few tips about preparing a Corporate Branding Identity Guideline ... at the very minimum include: