Marketing with promotional products
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- Written by: Morgan Mackey
A happy work force creates a much more successful business, by increasing productivity and sales (not to mention a decrease in staff turnover).
Promotional Products can play a role to reward, engage, recognise and educate staff. Here are 8 ideas that are easy and cost effective to incorporate:
1: New Employee Welcome Kit - Create a Welcome Kit for new staff. Include branded items e.g. branded water bottle, stationery items, mints. Read more here - Employee Welcome Kits
2: Monthly Award - Reward employees who have contributed to the business during a given month.
3: Training - Reinforce important messages and policies using a branded item e.g. mouse mat, USB stick or branded desk item.
4: Communication - Use a newsletter or the intranet to engage staff and include prizes for employee submissions that are included as policy.
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- Written by: Morgan Mackey
Print ready artwork will always be requested for decorating promotional products i.e. screenprinting, embroidery, pad print, engraving). This refers to Vector files i.e. original artwork produced by programmes such as Corel Draw and Illustrator.
A vector file enables easy scaling of a logo or design without losing detail.
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- Written by: Morgan Mackey
Heading out to a restaurant as a family with young children can be 'eventful'. It can be especially tense if the restaurant isn't geared for kids and the night becomes all about grumpy wait staff and bored children.
There are great opportunities for restaurants and cafes to capture this sizable market and make the experience for family customers worthwhile and worth repeating (and worth recommending).
With only a few smart tweaks, changes don't have to be huge or be a big cost. In fact, not only will your changes be a hit with families, the increase in business should cover all or most of your initiatives.
- Details
- Written by: Morgan Mackey
How to Use Promotional Products to Create a Gift with Purchase campaign
Female readers will probably be familiar with the 'gift with purchase' concept. It is often used in cosmetics and perfume retailing, usually based on a specified purchase value or purchasing of a particular product.
The 'gift with purchase' strategy is an effective way of increasing sales and profile for your brand or a particular product or service.
The concept is a simple one ... purchase this product and receive a gift. It can be used for special events (e.g. father's day, mother's day, easter) or for a range of industry specific initiatives - example:
- retailers - traditional users such as cosmetics and products such as computers
- travel/tourism - bus companies, travel agents, tour companies, hotels
- cafes and restaurants
- entertainment venues - movie theatres
- retail - jewellery, clothing, cosmetics etc
- manufacturer (e.g. kitchen company could offer complementary storage cannisters)
- real estate
- car sales
- B2B (e.g. trade suppliers 'incentive' to purchase with offer of gift)
There are key rules though, to using this strategy: