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blog giftwithpurchase
How to Use Promotional Products to Create a Gift with Purchase campaign

Female readers will probably be familiar with the 'gift with purchase' concept. It is often used in cosmetics and perfume retailing, usually based on a specified purchase value or purchasing of a particular product.

The 'gift with purchase' strategy is an effective way of increasing sales and profile for your brand or a particular product or service.

The concept is a simple one ... purchase this product and receive a gift. It can be used for special events (e.g. father's day, mother's day, easter) or for a range of industry specific initiatives - example:

  • retailers - traditional users such as cosmetics and products such as computers
  • travel/tourism - bus companies, travel agents, tour companies, hotels
  • cafes and restaurants
  • entertainment venues - movie theatres
  • retail - jewellery, clothing, cosmetics etc
  • manufacturer (e.g. kitchen company could offer complementary storage cannisters)
  • real estate
  • car sales
  • B2B (e.g. trade suppliers 'incentive' to purchase with offer of gift)

There are key rules though, to using this strategy:

The promotional towel is a great tool .... here are 5 reasons why you should use :

1.  Towels are long lasting and have high perceived valuePromotional Beach Towel

2.  A perfect gift for men and women .. and children

3.  One size fits most

4.  One of the largest print areas available 

5.  Ideal for a range of promotional activities - sporting events, sponsorship programs, corporate and conference gifts, catalogue programs, incentives and Christmas gifts.

Team with other beach items such as a beach ball, promotional sunscreen and you have a gift that your clients will appreciate and love.

Get your feet in the sand and start exploring promotional towels

According to stats presented by APPA (Australasian Promotional Products Association) 91% of people have a promotional product in their kitchen ... 81% have two or more.

Sounds like a great recipe to follow.

Use Branded Post-It / Sticky notes and cubes to ensure your message stays put.  

 

Here are 45 ways to use - 

 

  1. Trade show give-away
  2. Product introduction / launch
  3. Sales call leave behind
  4. Safety programmes
  5. Quality programmes
  6. Business gifts
  7. Coupons
  8. Stand out with die cut shapes
  9. External forms
  10. Internal forms
  11. Direct  mail piece
  12. Invitation
  13. Holiday greetings
  14. Food/shopper coupons
  15. Pizza coupons
  16. Company location annoucements
  17. Business reply card
  18. Premium on-pack
  19. Premiun in-pack
  20. Travel lists
  21. Shopping lists
  22. Things to do
  23. Delivery notice
  24. Calendars
  25. Memo pads
  26. PA/EA notes
  27. Special notices
  28. Reminder pad
  29. From the desk of ..
  30. Phone note
  31. Good news
  32. "Do It" pad
  33. Thank you notes
  34. Announce a special
  35. Thank You notes
  36. Check list
  37. Eco-green message with recycled notes
  38. Quality control check
  39. Bookmark 
  40. Network/sponsorship gift (hand out or put in goodie bag)
  41. Telephone memo notes
  42. Billing notice
  43. Incentive teasers/mailer
  44. Labelling
  45. Continuity program