Customers, clients, fans, staff and other supporters .. they are essential to your business, whether you a multinational or a small operation. In fact, without them, a business wouldn't be in business for very long !
While showing appreciation should be a regular event, it is often a neglected aspect of business activity.
So, with a new year underway, why not use Valentine's Day 2015 as the perfect opportunity to start some 'thank you' engagement with those that matter to your business and play a role in its success.
The starting day is really not significant, however, Valentine's Day provides a ready made theme to convey your heart-felt love i.e. in a grateful, never take you for granted, we care about you kind of love.
For cafes, restaurants, theatres/cinemas and retailers, it is easy to see how to incorporate Valentine's Day thank you appreciation gift and message.
... even a hairdresser can have some fun e.g. a branded nail fille with the message 'we love cutting your hair'.
Be creative, whatever your industry, there is a promotional product that can work a treat for you.
When planning promotional products and branded apparel, always check the lead-times, as they will vary greatly.
'The best shirt I have ever worn' .... Now that is a testimonial !
Recently we supplied the Ice Cool Polo from the Stencil Range, to a customer for use as a smart casual staff uniform.
Every time I have gone in for a visit, I get the same 'this is the best shirt I have ever worn'.
The colours are vibrant with a subtle stripe pattern and the technology in the fabric, takes comfort to a whole new level.
Specifically designed to draw heat away from the wearer, the moisture wicking and anti-bacterial qualities ensure these polos stay fresher longer.
APPA (Australasian Promotional Products Association) recently completed a survey of 200 customers via independent company Sweeney Research.
One of the findings:
Why do SMEs use Promotional products in their marketing mix?
- 87% of SME respondents said that promotional products help them connect with their consumers.
- Likewise, 87% said promotional products increase awareness of their brand
- Other high ranking reasons for using promotional products among the SME base included encouraging brand loyalty (81%), providing added value to attendees at events and activities (79%) and creating a way to stand out from competitors.
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Note: Thrive Promotional Products & Corporate Gifts is a member of APPA