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Heading out to a restaurant as a family with young children can be 'eventful'.  It can be especially tense if the restaurant isn't geared for kids and the night becomes all about grumpy wait staff and bored children.

 blog kidspromoproducts

There are great opportunities for restaurants and cafes to capture this sizable market and make the experience for family customers worthwhile and worth repeating (and worth recommending).

With only a few smart tweaks, changes don't have to be huge or be a big cost.  In fact, not only will your changes be a hit with families, the increase in business should cover all or most of your initiatives.

blog giftwithpurchase
How to Use Promotional Products to Create a Gift with Purchase campaign

Female readers will probably be familiar with the 'gift with purchase' concept. It is often used in cosmetics and perfume retailing, usually based on a specified purchase value or purchasing of a particular product.

The 'gift with purchase' strategy is an effective way of increasing sales and profile for your brand or a particular product or service.

The concept is a simple one ... purchase this product and receive a gift. It can be used for special events (e.g. father's day, mother's day, easter) or for a range of industry specific initiatives - example:

  • retailers - traditional users such as cosmetics and products such as computers
  • travel/tourism - bus companies, travel agents, tour companies, hotels
  • cafes and restaurants
  • entertainment venues - movie theatres
  • retail - jewellery, clothing, cosmetics etc
  • manufacturer (e.g. kitchen company could offer complementary storage cannisters)
  • real estate
  • car sales
  • B2B (e.g. trade suppliers 'incentive' to purchase with offer of gift)

There are key rules though, to using this strategy:

Promotional products provide an affordable and long lasting way for any business to build provide and awareness.  

According to research results recorded by APPA (the Australasian Promotional Products Association), marketers spend more than $1.34 billion dollars (AUS) a year.  They use them because they work - 

52% say their impression of a company is more positive after receiving a promotional product

76% recall the name advertised on the product

55% keep the item for more than one year

Nearly 50% of recipients use them daily

52% of people do business with a company after receiving a promotional product

Impressive stats! 

A very clever Chinese proverb .. The weakest ink is better than the strongest memory.  

So true.  A traditional diary takes the pressure off 'remembering' and provides a permanent record that can't be deleted by accident! 

Whether it is a pocket/slim line design or a larger desk diary, the traditional diary is still a popular business gift for staff or clients and now is the time to secure stock, consider branding and additional elements such as company information page inserts.  

Get started here -  review branded diaries