Blog
Sun, Sand .. and Promotional Beach Towels
- Details
- Written by Morgan Mackey
The promotional towel is a great tool .... here are 5 reasons why you should use :
1. Towels are long lasting and have high perceived value
2. A perfect gift for men and women .. and children
3. One size fits most
4. One of the largest print areas available
5. Ideal for a range of promotional activities - sporting events, sponsorship programs, corporate and conference gifts, catalogue programs, incentives and Christmas gifts.
Team with other beach items such as a beach ball, promotional sunscreen and you have a gift that your clients will appreciate and love.
Get your feet in the sand and start exploring promotional towels
Promotional Products - Recipe for Success
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- Written by Morgan Mackey
According to stats presented by APPA (Australasian Promotional Products Association) 91% of people have a promotional product in their kitchen ... 81% have two or more.
Sounds like a great recipe to follow.
45 Ways to Use Branded Sticky or Stuk Notes
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- Written by Morgan Mackey
Use Branded Post-It / Sticky notes and cubes to ensure your message stays put.
Here are 45 ways to use -
- Trade show give-away
- Product introduction / launch
- Sales call leave behind
- Safety programmes
- Quality programmes
- Business gifts
- Coupons
- Stand out with die cut shapes
- External forms
- Internal forms
- Direct mail piece
- Invitation
- Holiday greetings
- Food/shopper coupons
- Pizza coupons
- Company location annoucements
- Business reply card
- Premium on-pack
- Premiun in-pack
- Travel lists
- Shopping lists
- Things to do
- Delivery notice
- Calendars
- Memo pads
- PA/EA notes
- Special notices
- Reminder pad
- From the desk of ..
- Phone note
- Good news
- "Do It" pad
- Thank you notes
- Announce a special
- Thank You notes
- Check list
- Eco-green message with recycled notes
- Quality control check
- Bookmark
- Network/sponsorship gift (hand out or put in goodie bag)
- Telephone memo notes
- Billing notice
- Incentive teasers/mailer
- Labelling
- Continuity program
When Bulk is Better - Use Promotional Products in Direct Mail
- Details
- Written by Morgan Mackey
Over the past 5 years or so, the focus has been all about digital communication; email, facebook, twitter, banner advertising, pinterest ... and blogging. The amount of communication that comes through electronically is overwhelming.
Maybe now is the time to consider going back to basics.
A good old fashioned (but well executed) direct mail campaign could well prove the 'something different and even novel' for you to break through the clutter.
Getting your message into the hands of your ideal target is the first step to building a connection. The challenge for direct mail, is getting the letter opened and read. Adding a promotional product is the secret weapon (statistics reveal higher open and response rates, using bulky mail).
A branded gift item, selected to align with your strategy, creates a chunky mailing piece that increases the curiosity factor to find out more about the contents. Promotional products also have the great advantage of being tangible, long lasting and memorable. So your communication will be opened, message read and the promotional item kept.
They are also so versatile; perfect for both service or product based businesses.
Build brand awareness (e.g. a branded teabag is a friendly way to invite the recipient to take some time out to read the offer) or make them play a staring role to generate a specific 'call to action' (e.g. bring the keyring found in the mailing, to test drive our new range and see if you are a winner of lots of extra accessories).
So, to recap .. the way to bulky direct mail success :