Blog
Did you know we're a member of our industry association - APPA?
- Details
- Written by Morgan Mackey
In case you didn't spot the industry logo on our home page, Thrive Promotional Products and Corporate Gifts is a member of Australasian Promotional Products Association (APPA).
APPA is the only professional trade association specifically for the promotional products industry and promotional marketing industry in the Australasian region.
That means you are dealing with a company that prides itself on its ethics and professionalism and continually seeks industry training and the latest trends and products.
Good news for you, when you are considering a supplier to take care of your brand identity.
Thank You - Client Appreciation - Corporate Gifts
- Details
- Written by Morgan Mackey
Customers are the reason why all businesses exist .. So they are essential, important and powerful...and we should all love them and appreciate their loyalty!
You could send an email thank you, but the old fashioned way has far more impact. A little 'thank you' gift and a note, handwritten if possible, to your clients, will convey appreciation and definitely not go unnoticed.
5 Ways to Use Promotional Aprons
- Details
- Written by Morgan Mackey
5 Ways to Use a Promotional Apron:
- Use a promotional apron as a staff uniform and practical promotional apparel for restaurant/cafe staff, florist, hairdresser .. in fact, for any customer service staff
- Get your teammates together, give them all a branded apron and have some fun at a corporate cooking class.
- Events, launches and trade fairs can utilise aprons very effectively. Just add a catchy tagline like "We can offer the recipe for success". Or, use an apron to promote an event or product launch e.g. food festival, the launch of a food product or cookbook.
- Aprons make ideal promotional tools to raise funds for schools and charities and other fundraising causes.
- Offer an apron alone or as part of a Gift With Purchase e.g. with purchase of kitchen appliances.
The Art of Artwork - Branding Identity
- Details
- Written by Morgan Mackey
Every business big or small should have a document called a 'Corporate Branding Identity Guideline'. It is a document that details important information about how a brand should be visually presented.
Artwork is a common discussion I have, when preparing promotional product projects. Often artwork is not available in different formats, including required vector format, pantone colours used in a logo are a mystery and rules regarding use of a logo in a particular layout is unclear.
Branding standards provide protection, consistency and conveys direction for internal and external users of your logo and other branding elements. A formal record will also avoid artwork redraws and confusion about colours, font styles and positioning.
A few tips about preparing a Corporate Branding Identity Guideline ... at the very minimum include: