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Written by Morgan Mackey

Published: 06 August 2013

Promotional products provide an affordable and long lasting way for any business to build provide and awareness.  

According to research results recorded by APPA (the Australasian Promotional Products Association), marketers spend more than $1.34 billion dollars (AUS) a year.  They use them because they work - 

52% say their impression of a company is more positive after receiving a promotional product

76% recall the name advertised on the product

55% keep the item for more than one year

Nearly 50% of recipients use them daily

52% of people do business with a company after receiving a promotional product

Impressive stats! 

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Written by Morgan Mackey

Published: 29 July 2013

A very clever Chinese proverb .. The weakest ink is better than the strongest memory.  

So true.  A traditional diary takes the pressure off 'remembering' and provides a permanent record that can't be deleted by accident! 

Whether it is a pocket/slim line design or a larger desk diary, the traditional diary is still a popular business gift for staff or clients and now is the time to secure stock, consider branding and additional elements such as company information page inserts.  

Get started here -  review branded diaries

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Written by Morgan Mackey

Published: 11 July 2013

The promotional towel is a great tool .... here are 5 reasons why you should use :

1.  Towels are long lasting and have high perceived value

2.  A perfect gift for men and women .. and children

3.  One size fits most

4.  One of the largest print areas available 

5.  Ideal for a range of promotional activities - sporting events, sponsorship programs, corporate and conference gifts, catalogue programs, incentives and Christmas gifts.

Team with other beach items such as a beach ball, promotional sunscreen and you have a gift that your clients will appreciate and love.

Get your feet in the sand and start exploring promotional towels

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Written by Morgan Mackey

Published: 02 July 2013

According to stats presented by APPA (Australasian Promotional Products Association) 91% of people have a promotional product in their kitchen ... 81% have two or more.

Sounds like a great recipe to follow.

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